{"id":26417,"date":"2024-12-10T12:09:29","date_gmt":"2024-12-10T11:09:29","guid":{"rendered":"https:\/\/visionbox.it\/blog\/cosa-ce-dietro-un-monitor-digital-signage-dalla-content-strategy-allanalytics\/"},"modified":"2024-12-11T17:31:30","modified_gmt":"2024-12-11T16:31:30","slug":"cosa-ce-dietro-un-monitor-digital-signage-dalla-content-strategy-allanalytics","status":"publish","type":"blog","link":"https:\/\/visionbox.it\/en\/blog\/cosa-ce-dietro-un-monitor-digital-signage-dalla-content-strategy-allanalytics\/","title":{"rendered":"What\u2019s behind a Digital Signage display: from content strategy to analytics"},"content":{"rendered":"\n

Since its inception, Digital Signage has been much more than just a screen displaying content. It\u2019s a sophisticated system made up of closely interconnected components that depend on each other to function effectively. In this article, we\u2019ll uncover these key elements\u2014essential knowledge for creating truly effective and interactive digital communication.<\/em><\/em><\/p>\n\n\n\n

When we say \u201cDigital Signage,\u201d we\u2019re confident the first image that comes to mind is a screen or a kiosk. We know this because every time we explain our business to a newcomer, we often say, “You know the touchscreen at the post office where you grab your ticket? That\u2019s it.”<\/p>\n\n\n\n

In this article, we aim to take you beyond that touchscreen, exploring the core components of a Digital Signage system<\/strong>, where the display itself is merely the final interface in a larger, well-tuned setup. A system only performs optimally when each of its parts is correctly fine-tuned.<\/strong><\/p>\n\n\n\n

How? By understanding each system component and how they interconnect.<\/p>\n\n\n\n

While Digital Signage may seem simple at first glance, it presents unique challenges: screen positioning, monitor size, content quality, update frequency, and more.<\/p>\n\n\n\n

A full, 360\u00b0 understanding of Digital Signage<\/a> is the only way to address and overcome these challenges. <\/strong>This includes everything from hardware to software, content to analytics.<\/p>\n\n\n\n

Most businesses, unfortunately, have only scratched the surface. They don\u2019t realize that a comprehensive understanding could help them anticipate and manage many critical aspects of these systems.<\/p>\n\n\n\n

An organization aiming to educate businesses on the entire picture is the Digital Signage Experts Group (DSEG)<\/strong>. This expert network was created to address the growing demand for impartial knowledge and skills in Digital Signage.<\/p>\n\n\n\n

The DSEG also aims to provide the industry with recognized certifications<\/strong>, establishing professional credentials<\/strong> that enable businesses to distinguish themselves in the market.<\/p>\n\n\n\n

Let\u2019s now dive into the Digital Signage system and its essential components. Just as certain laws govern the physical world, there are essential \u201cmilestones\u201d in Digital Signage that ensure effective, cutting-edge communication.<\/p>\n\n\n\n

There are seven key elements, whether for a hotel lobby screen or an industrial network of 10,000 displays.<\/p>\n\n\n\n

Presented in intentional order, these elements reflect insights from the Digital Signage Federation (DSF) and its former president, Phil Cohen, who argued that everything begins and ends with a solid business plan<\/strong>\u2014not with hardware, software, but with strategy.<\/p>\n\n\n\n

Let\u2019s look at them in detail.<\/p>\n\n\n\n

    \n
  1. Strategy<\/a><\/li>\n\n\n\n
  2. Content<\/a><\/li>\n\n\n\n
  3. Design<\/a><\/li>\n\n\n\n
  4. Software<\/a><\/li>\n\n\n\n
  5. Hardware<\/a><\/li>\n\n\n\n
  6. Connectivity<\/a><\/li>\n\n\n\n
  7. Management<\/a> <\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    1. Strategy<\/h2>\n\n\n\n

    A large percentage of Digital Signage projects fail<\/strong> due to poor business planning<\/strong>. It\u2019s essential to clearly define why you want a Digital Signage network.<\/strong><\/p>\n\n\n\n

    Be specific about the objectives the system should achieve, who will evaluate success, and how. Examples include brand building, sales growth, information dissemination, and user engagement.<\/strong><\/p>\n\n\n\n

    A primary goal that should always accompany these objectives is ROI (Return on Investment)<\/strong>\u2014the difference between the benefits gained and the investment made. Alternatively, you might consider ROO (Return on Objectives)<\/strong>, where success is defined by goals achieved rather than revenue generated.<\/p>\n\n\n\n

    Most often, a combination of ROI and ROO is used to evaluate the effectiveness of a Digital Signage network.<\/strong><\/p>\n\n\n\n

    Closely related to this is the concept of collaboration among companies<\/strong>. Many that implement Digital Signage don\u2019t manage every element in-house, often relying on external expertise for certain parts.<\/p>\n\n\n\n

    2. Content<\/h2>\n\n\n\n

    Content refers to the multimedia elements displayed on the screen that convey a message<\/strong>. Creating effective content requires considering three main factors:<\/p>\n\n\n\n