{"id":26420,"date":"2024-12-10T12:09:29","date_gmt":"2024-12-10T11:09:29","guid":{"rendered":"https:\/\/visionbox.it\/blog\/digital-signage-sfatiamo-i-falsi-miti-per-fare-spazio-allinnovazione\/"},"modified":"2024-12-10T12:09:29","modified_gmt":"2024-12-10T11:09:29","slug":"digital-signage-sfatiamo-i-falsi-miti-per-fare-spazio-allinnovazione","status":"publish","type":"blog","link":"https:\/\/visionbox.it\/en\/blog\/digital-signage-sfatiamo-i-falsi-miti-per-fare-spazio-allinnovazione\/","title":{"rendered":"Digital Signage: debunking myths to make room for innovation"},"content":{"rendered":"\n<p><em>Despite being on the market for over a decade, Digital Signage still faces a range of misconceptions regarding costs, tools, and content. These beliefs, however, are largely myths that need dispelling. By addressing these myths, you\u2019ll be better equipped to make the right choice for your business or retail space.<\/em><\/p>\n\n\n\n<p>If you&#8217;re reading this, you\u2019re likely considering a Digital Signage system for your company or venue but aren&#8217;t completely convinced.<\/p>\n\n\n\n<p>Perhaps you think the technology isn\u2019t yet developed enough.<\/p>\n\n\n\n<p>Or you may believe that investing in a commercial-grade monitor isn\u2019t worthwhile and that a simple television can suffice to display promotional videos and images.<\/p>\n\n\n\n<p>And then there are concerns about operational costs. You&#8217;re certain they\u2019ll be prohibitively high.<\/p>\n\n\n\n<p>And who will handle content creation? You might think hiring (and paying) an external professional or even a communications agency would be necessary, adding a cost burden your business can&#8217;t sustain.<\/p>\n\n\n\n<p><strong>We\u2019re happy to inform you that none of these assumptions are accurate, and as you read on, we\u2019ll explain why.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"il-digital-signage-e-una-tecnologia-del-domani-non-e-ancora-abbastanza-sviluppata\"><strong>Digital Signage is a technology of the future, not fully developed yet<\/strong><\/h2>\n\n\n\n<p>With a market value of nearly <strong>$20 billion<\/strong>, Digital Signage is no longer futuristic\u2014<strong>it&#8217;s very much a technology of today<\/strong>. Businesses of all sizes already use this digital medium, whether for advertising or internal corporate communication.<\/p>\n\n\n\n<p>The results speak for themselves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>25% increase in sales<\/strong> when used for advertising<\/li>\n\n\n\n<li>A <strong>400% rise in internal communication<\/strong> <strong>views<\/strong> in corporate environments<\/li>\n<\/ul>\n\n\n\n<p>This success stems from Digital Signage\u2019s <strong>unique ability to deliver impactful content and adapt swiftly to evolving audience needs.<\/strong><\/p>\n\n\n\n<p>These qualities allow businesses to stand out in their markets by delivering the <strong>flexibility<\/strong> and <strong>memorability<\/strong> that today\u2019s competitive landscape demands.<\/p>\n\n\n\n<p>Moreover, Digital Signage technology has matured significantly in terms of the tools available to unlock its potential. This includes commercial-grade monitors that leverage <strong>LED backlighting,<\/strong> cutting <strong>energy consumption<\/strong>, and supporting Full HD or even 4K resolution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"per-risparmiare-si-puo-usare-un-monitor-consumer-grade\"><strong>A consumer-grade monitor can save costs<\/strong><\/h2>\n\n\n\n<p>\u00a0<strong>Investing in a commercial-grade monitor always proves worthwhile. <\/strong>Unlike consumer-grade displays, which are designed to run for up to 10 hours per day, <strong>Digital Signage-specific monitors can operate optimally for up to 18\u201324 hours without interruption.<\/strong><\/p>\n\n\n\n<p>Another crucial difference is that commercial-grade displays offer user permissions control, so no one can turn off devices or alter the content displayed without authorization.<\/p>\n\n\n\n<p>Most models also feature a built-in timer for automatic on\/off settings, allowing you to focus on your business without worry.<\/p>\n\n\n\n<p>Additionally, commercial-grade monitors come with <strong>more extensive warranties\u2014up to six years <\/strong>compared to the one-year warranty typical for consumer-grade models.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/store.visionbox.it\/wp-content\/uploads\/2020\/02\/20200121_art05_intern.png\" alt=\"\" class=\"wp-image-2746\" title=\"I costi del Digital Signage\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital Signage is too expensive<\/strong><\/h2>\n\n\n\n<p>Quite the contrary. <strong>The Digital Signage market offers a wide range of solutions for every budget. <\/strong>You can select screens of modest to large sizes (based on your needs) and for a reasonable cost, often get a turnkey package that includes the display, media player, and CMS software.<\/p>\n\n\n\n<p>Expensive equipment is no longer necessary unless specific situations demand it, and there\u2019s no longer a need to coordinate between multiple software and player vendors. <strong>Increasingly, Digital Signage companies offer complete packages.<\/strong><\/p>\n\n\n\n<p>You can also drive sales by showing customers relevant information, including feedback from past buyers, in real time at your location.<\/p>\n\n\n\n<p>When it\u2019s time to update content, <strong>replacing outdated material takes only a click<\/strong>, or you can modify it easily without starting from scratch\u2014a substantial <strong>saving of time and effort<\/strong> compared to offline advertising, which requires complete redesigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating content is too complicated<\/strong><\/h2>\n\n\n\n<p>Modern Digital Signage systems <strong>allow various types of content to be uploaded<\/strong>, making content creation as simple as crafting a music playlist or PowerPoint presentation.<\/p>\n\n\n\n<p>Additionally, most Digital Signage applications come with <strong>pre-installed templates<\/strong>, further simplifying the process. This means you can create engaging content without needing to hire a designer.<\/p>\n\n\n\n<p>In short, with the<strong> wide range of price points and systems available<\/strong>, even small businesses can leverage this powerful technology to enhance their communication.<\/p>\n\n\n\n<p>If your concern is about energy consumption across multiple displays, rest assured that technology has made great strides.<\/p>\n\n\n\n<p>As mentioned, today\u2019s <strong>commercial-grade displays offer low operating costs<\/strong> (compared to the performance they deliver), <strong>high energy efficiency, and outstanding image quality.<\/strong><\/p>\n\n\n\n<p>So, are you still sure that Digital Signage isn\u2019t right for your business?<\/p>\n\n\n\n<p><a class=\"button expanded\" style=\"font-size: 20px; text-transform: uppercase;\" href=\"https:\/\/visionbox.it\" target=\"_blank\" rel=\"noopener\"><strong>Choose your Digital Signage<\/strong><\/a><\/p>\n","protected":false},"featured_media":9910,"template":"","categories":[62],"tags":[],"class_list":["post-26420","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is digital signage worthwhile? | Visionbox.it Blog<\/title>\n<meta name=\"description\" content=\"The false myths about Digital Signage are various. From high costs to difficulty of management. Find out why not to give them credence and renew your communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionbox.it\/en\/blog\/digital-signage-sfatiamo-i-falsi-miti-per-fare-spazio-allinnovazione\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage: sfatiamo i falsi miti per fare spazio all&#039;innovazione\" \/>\n<meta property=\"og:description\" content=\"Le preoccupazioni legate a strumenti, costi e contenuti del Digital Signage sono tante. 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