{"id":26435,"date":"2024-12-10T12:09:27","date_gmt":"2024-12-10T11:09:27","guid":{"rendered":"https:\/\/visionbox.it\/blog\/cose-il-digital-signage-e-come-funziona\/"},"modified":"2025-03-26T15:47:55","modified_gmt":"2025-03-26T14:47:55","slug":"cose-il-digital-signage-e-come-funziona","status":"publish","type":"blog","link":"https:\/\/visionbox.it\/en\/blog\/cose-il-digital-signage-e-come-funziona\/","title":{"rendered":"Digital Signage in 2025: what it is and how it\u2019s evolving"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><b>What is Digital Signage?<\/b><\/h2>\n\n\n\n<p><em>To explain digital signage in simple terms, think of the screen you see at your local pharmacy, displaying promotions and the latest updates. Or picture the totems at the post office where you get your numbered ticket.<\/em> <em>But if you\u2019re reading this, chances are you\u2019re looking for more detailed insights\u2014and we\u2019re here to deliver.<\/em><\/p>\n\n\n\n<div class=\"quick-navigation\">\n<h5>Table of content<\/h5>\n<ul>\n<li><a href=\"#come-funziona\">How it works<\/a><\/li>\n<li><a href=\"#a-cosa-serve\">What is used for<\/a><\/li>\n<li><a href=\"#contesti\">Ideal Applications<br><\/a><\/li>\n<li><a href=\"#cosa-serve\">What you need for Digital Signage<br><\/a><\/li>\n<li><a href=\"#assistenza\">The importance of support<br><\/a><\/li>\n<li><a href=\"#marketing\">Digital signage in marketing<br><\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><strong>At its core, digital signage is a modern communication tool comprising three main components: software, player e un monitor.<\/strong><\/p>\n\n\n\n<p><strong>Software: <\/strong>where you create, schedule, and manage your content.<\/p>\n\n\n\n<p><strong>Player: <\/strong>a device that transmits your content to the screen.<\/p>\n\n\n\n<p><strong>Monitor: <\/strong>the medium that delivers your visuals and messages to the audience.<\/p>\n\n\n\n<p>The possibilities are nearly endless, limited only by the creativity of the user. <strong>Whether it\u2019s to share information, connect with customers, or advertise, digital signage is a highly effective tool.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern01.jpeg\" alt=\"Monitor per digital signage\" class=\"wp-image-4749\" title=\"Alla scoperta del digital signage\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"blockquote\">Whether it\u2019s to share information, connect with customers, or advertise, digital signage is a highly effective tool.<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"come-funziona\"><strong>A closer look: how it works<\/strong><\/h2>\n\n\n\n<p>Come funziona un sistema digital signage lo abbiamo accennato nel paragrafo precedente. Se per\u00f2 stai pensando di acquistare un servizio simile pensiamo possa esserti utile una spiegazione tecnica pi\u00f9 dettagliata.<\/p>\n\n\n\n<p>Partiamo dall\u2019inizio.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/VisionPlayer-Pro-3-compressed.png\" alt=\"Player per Digital Signage\" class=\"wp-image-4803\" title=\"Il player\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The player: the heart of Digital Signage<\/strong><\/h3>\n\n\n\n<p><strong>The player is the centerpiece of any digital signage system. <\/strong>This small, dedicated device connects monitors or totems to a network, either via Wi-Fi or Ethernet.<\/p>\n\n\n\n<p><strong>The player, essentially a mini-computer, is linked to a dedicated server.<\/strong> From there, content created using a <strong>Content Management System (CMS)<\/strong> is sent to the player and displayed on the monitor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/footer-stocks.png\" alt=\"I contenuti\" class=\"wp-image-4806\" title=\"I contenuti\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Content: the language of Digital Signage<\/strong><\/h3>\n\n\n\n<p>What type of content can be displayed on digital signage screens? <strong>With the rapid evolution of this technology, the possibilities keep expanding.<\/strong> Here are some of the most common formats:<\/p>\n\n\n\n<ul class=\"wp-block-list list-with-icon\">\n<li><br><div class=\"grid-x align-middle\"><img decoding=\"async\" class=\"list-with-icon-img\" src=\"\/wp-content\/uploads\/2022\/07\/icona-video.png\"><strong>Videos<\/strong><\/div><br><\/li>\n\n\n\n<li><br><div class=\"grid-x align-middle\"><img decoding=\"async\" class=\"list-with-icon-img\" src=\"\/wp-content\/uploads\/2022\/07\/icona-animazioni.png\"><strong>Animations<\/strong><\/div><br><\/li>\n\n\n\n<li><br><div class=\"grid-x align-middle\"><img decoding=\"async\" class=\"list-with-icon-img\" src=\"\/wp-content\/uploads\/2022\/07\/icona-musica.png\"><strong>Music<\/strong><\/div><br><\/li>\n\n\n\n<li><br><div class=\"grid-x align-middle\"><img decoding=\"async\" class=\"list-with-icon-img\" src=\"\/wp-content\/uploads\/2022\/07\/icona-maps.png\"><strong>Maps<\/strong><\/div><br><\/li>\n\n\n\n<li><br><div class=\"grid-x align-middle\"><img decoding=\"async\" class=\"list-with-icon-img\" src=\"\/wp-content\/uploads\/2022\/07\/icona-menu.png\"><strong>Menus<\/strong><\/div><br><\/li>\n\n\n\n<li><br><div class=\"grid-x align-middle\"><img decoding=\"async\" class=\"list-with-icon-img\" src=\"\/wp-content\/uploads\/2022\/07\/icona-rss.png\"><strong>Real-time feeds (social media, news, weather, etc.)<\/strong><\/div><br><\/li>\n\n\n\n<li><br><div class=\"grid-x align-middle\"><img decoding=\"async\" class=\"list-with-icon-img\" src=\"\/wp-content\/uploads\/2022\/07\/icona-touch.png\"><strong>Interactive elements (with touchscreen monitors)<\/strong><\/div><br><\/li>\n<\/ul>\n\n\n\n<p>Thanks to advancements in touchscreen technology, digital signage offers a wide range of experiences, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wayfinding to help customers navigate a store or venue<\/li>\n\n\n\n<li>Interactive totems and tables<\/li>\n\n\n\n<li>Smart fitting rooms in fashion stores<\/li>\n\n\n\n<li>Queue management systems<\/li>\n<\/ul>\n\n\n\n<p>And the list goes on.<\/p>\n\n\n\n<p><a class=\"button expanded\" style=\"font-size: 20px; text-transform: uppercase;\" href=\"https:\/\/visionbox.it\" target=\"_blank\" rel=\"noopener\"><strong>Choose your Digital Signage<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-cosa-serve\"><b>What is Digital Signage used for?<\/b><\/h2>\n\n\n\n<p><strong>Digital signage is exceptionally versatile and adapts seamlessly to its context<\/strong>, creating innovative, engaging, and memorable communication tailored to the audience\u2019s needs.<\/p>\n\n\n\n<p>The primary goals of digital signage fall into three categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sharing Information<\/li>\n\n\n\n<li>Connecting with Users<\/li>\n\n\n\n<li>Building Brand Awareness<\/li>\n<\/ul>\n\n\n\n<div class=\"blockquote margin-bottom\">Research reveals that digital screens attract significantly more customer attention, generating 400% more views than static advertisements.<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b><strong>Sharing information<\/strong><\/b><\/h3>\n\n\n\n<p><strong>Digital signage is ideal for broadcasting announcements, messages, or updates across multiple locations\u2014all managed from a single PC.<\/strong> It\u2019s a faster, more practical, and eco-friendly alternative to distributing flyers and brochures.<\/p>\n\n\n\n<p>No matter how many screens you have or how far apart they are, you can update images and messages in real-time without leaving your office.<\/p>\n\n\n\n<p>Studies show that screen-based communication increases recall rates by up to <strong>83%<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b><strong>Connecting with users<\/strong><\/b><\/h3>\n\n\n\n<p><strong>Digital signage provides users with valuable resources and tools.<\/strong> Most systems support integration with popular applications and software, such as Google Suite or Power BI.<\/p>\n\n\n\n<p>Additionally, features like multilingual support and advanced search functionality enhance accessibility and user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b><strong>Building brand awareness<\/strong><\/b><\/h3>\n\n\n\n<p>While listed last, this is arguably the most important.<strong> Digital signage is an exceptional advertising tool for boosting brand visibility and driving sales.<\/strong><\/p>\n\n\n\n<p>Research reveals that digital screens attract significantly more customer attention, generating <strong>400% more views<\/strong> than static advertisements.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern02.jpeg\" alt=\"Connetti, condividi, comunica\" class=\"wp-image-4759\" title=\"Connetti, condividi, comunica\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contesti\"><b><strong>Which contexts are ideal for Digital Signage?<\/strong><\/b><\/h2>\n\n\n\n<p>As we\u2019ve highlighted, digital signage is the perfect solution for communication in a variety of environments\u2014from large corporations to small local shops. Let\u2019s explore how this versatile technology can be applied in specific settings, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><div class=\"grid-x align-middle\"><a href=\"#farmacia\">Pharmacies<\/a><\/div><\/li>\n\n\n\n<li><div class=\"grid-x align-middle\"><a href=\"#studi-medici\">Medical practices<\/a><\/div><\/li>\n\n\n\n<li><div class=\"grid-x align-middle\"><a href=\"#supermarket\">Supermarkets<\/a><\/div><\/li>\n\n\n\n<li><div class=\"grid-x align-middle\"><a href=\"#centro-commerciale\">Shopping malls<\/a><\/div><\/li>\n\n\n\n<li><div class=\"grid-x align-middle\"><a href=\"#hotel\">Hotels<\/a><\/div><\/li>\n\n\n\n<li><div class=\"grid-x align-middle\"><a href=\"#museo\">Museums<\/a><\/div><\/li>\n\n\n\n<li><div class=\"grid-x align-middle\"><a href=\"#fashion-store\">Fashion stores<\/a><\/div><br><\/li>\n<\/ul>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"farmacia\" class=\"icon-with-title\"><img decoding=\"async\" class=\"\" src=\"\/wp-content\/uploads\/2022\/07\/ico-farmacia-1.png\">\n<h3><b>Pharmacies<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Digital signage in pharmacies can streamline queue management, reducing waiting times for customers.<\/strong> Use screens to showcase promotions, either printed on receipts or displayed directly on monitors. Additionally, install screens in storefront windows to highlight real-time updates on new products and special offers. Digital shelving can also expand your shop\u2019s display capacity.<\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/farmacia\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for pharmacies.<\/a><\/p>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"studi-medici\" class=\"icon-with-title\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/ico-medico.png\">\n<h3><b>Medical practices<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><strong>In waiting rooms, digital signage simplifies queue management while providing patients with information about your services or prevention tips.<\/strong> Totems can display health messages, while monitors in consultation rooms can offer detailed explanations of available treatments.<\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/studio-medico\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for medical practices.<\/a><\/p>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"supermarket\" class=\"icon-with-title\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/ico-supermercato.png\">\n<h3><b>Supermarkets<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Supermarkets can use digital signage to display promotions tailored to specific departments. <\/strong>At deli, butcher, or seafood counters, touch kiosks equipped with thermal printers can manage queues efficiently while showcasing daily specials on screens. At checkout, entertain waiting customers with targeted messages to encourage impulse purchases.<\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/supermarket\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for supermarkets.<\/a><\/p>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"centro-commerciale\" class=\"icon-with-title\"><img decoding=\"async\" class=\"\" src=\"\/wp-content\/uploads\/2022\/07\/ico-centrocommerciale.png\">\n<h3><b>Shopping Mall<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><strong>In malls, digital signage enhances the shopping experience by delivering targeted messages at key locations.<\/strong> Use totems to provide information about the facility, store directories, or promotional content.<\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/centro-commerciale\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for shopping centres.<\/a><\/p>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"hotel\" class=\"icon-with-title\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/ico-hotel.png\">\n<h3><b>Hotels<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><strong>In hotel lobbies, digital signage can keep guests informed about events and activities both within the property and in the surrounding area.<\/strong> In the restaurant, use screens to creatively display daily menu options.<\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/hotel\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for hotels.<\/a><\/p>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"museo\" class=\"icon-with-title\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/ico-ristorazione.png\">\n<h3><b>Restaurants<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><strong>For self-service restaurants, digital signage is an ideal replacement for traditional printed menus. <\/strong>Digital menu boards are clear, cost-effective, and allow for rapid updates. Highlight product details, preparation methods, allergens, and intolerances to enhance the dining experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/ristorazione\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for the restaurant industry.<\/a><\/p>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"fast-food\" class=\"icon-with-title\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/ico-fastfood.png\">\n<h3><b>Fast Food<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p>Fast food establishments often rely on digital menu boards to replace printed menus, enhancing speed and efficiency. <strong>Interactive kiosks streamline the ordering and payment process, making them an essential tool in this sector.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/fast-food\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for fast-food restaurants.<\/a><\/p>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"museo\" class=\"icon-with-title\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/ico-museo.png\">\n<h3><b>Museums<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Museums can use touch kiosks to manage entry queues, while interactive monitors within exhibitions create immersive experiences.<\/strong> Totems can guide visitors through various routes, and bookshop screens can inform guests about upcoming events or exhibitions.<\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/museo\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for museums.<\/a><\/p>\n\n\n\n<div class=\"grid-x align-middle\">\n<div id=\"fashion-store\" class=\"icon-with-title\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4835\" src=\"\/wp-content\/uploads\/2022\/07\/ico-centrocommerciale.png\" alt=\"\" width=\"90\" height=\"90\">\n<h3><b>Fashion Stores<\/b><\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Fashion stores can harness digital signage with large videowalls showcasing runway shows and new collections<\/strong>. Storefront monitors displaying sales and current promotions help capture the attention of passersby.<\/p>\n\n\n\n<p><a href=\"https:\/\/visionbox.it\/en\/settori\/fashion\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to discover all that Digital Signage can do for fashion stores.<\/a><\/p>\n\n\n\n<p><a class=\"button expanded\" style=\"font-size: 20px; text-transform: uppercase;\" href=\"https:\/\/visionbox.it\" target=\"_blank\" rel=\"noopener\"><strong>Choose your tuo Digital Signage<\/strong><\/a><br><span id=\"cosa-serve\"><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cosa-serve\"><b>What do you need for Digital Signage?<\/b><\/h2>\n\n\n\n<p>So far, we\u2019ve discussed the advantages and benefits of digital signage, but if you\u2019ve made it this far, <strong>it\u2019s time to dive deeper into the hardware and software that make it all work.<\/strong><\/p>\n\n\n\n<p>Hardware isn\u2019t just about the media player where the system is installed. It encompasses all the physical components that bring digital signage systems to life: the monitors and mounting brackets.<\/p>\n\n\n\n<p>On the software front, the CMS (Content Management System) handles the creation, scheduling, and management of the content.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern03.jpeg\" alt=\"Monitor, player e software per il digital signage\" class=\"wp-image-4778\" title=\"Tutto quello che ti serve per il Digital Signage\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Monitor<\/b>s<\/h3>\n\n\n\n<p>The monitor is the final touchpoint of any digital signage system\u2014the display that showcases your content. These aren\u2019t ordinary TVs but <strong>Large Format Displays (LFDs)<\/strong>, designed for intensive use. <strong>Unlike regular televisions, they lack tuners, can adapt to extreme environmental conditions, and are built for longevity.<\/strong><\/p>\n\n\n\n<p><strong>Clearly, those are not the only differences. There are many others that you can explore <a href=\"https:\/\/store.visionbox.it\/en\/buying-guides\/perche-acquistare-un-monitor-professionale-per-il-digital-signage\/\">in this guide<\/a>.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b><strong>Indoor, Outdoor, and Window-Facing Monitors<\/strong><\/b><\/h4>\n\n\n\n<p><strong>Indoor Monitors<\/strong>: Designed for enclosed spaces with medium to low brightness levels, ensuring content remains visible unless exposed to direct light. High-brightness options (700 nits or more) are ideal for combating direct illumination.<\/p>\n\n\n\n<p><strong>Outdoor Monitors<\/strong>: Engineered for harsh conditions, these are encased in steel with features like ventilation, heating systems, anti-vandal glass, and resistance to water, dust, and power surges.<\/p>\n\n\n\n<p><strong>Window-Facing Monitors<\/strong>: With brightness starting at 1000 nits, these displays endure prolonged exposure to sunlight without degradation, making them perfect for storefronts.<\/p>\n\n\n\n<p>Discover more about monitor brightness <a href=\"https:\/\/store.visionbox.it\/en\/buying-guides\/guida-sulla-luminosita\/\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern05.jpeg\" alt=\"Monitor outdoor e monitor indoor\" class=\"wp-image-4779\" title=\"Come scegliere il monitor?\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b><strong>Choosing the right monitor size<\/strong><\/b><\/h4>\n\n\n\n<p>The size of your monitor depends on its viewing distance and intended use. Fun fact: <strong>the human brain focuses only on what\u2019s within a 20\u00b0 field of vision. Bigger isn\u2019t always better\u2014sometimes, a 32\u201d screen suffices where a 65\u201d might be overkill.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/store.visionbox.it\/en\/buying-guides\/qual-e-la-dimensione-giusta-per-il-mio-monitor\/\">Check out our complete guide<\/a> to <strong>monitor sizes<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b><strong>Operational hours<\/strong><\/b><\/h4>\n\n\n\n<p><strong>Professional monitors are built for continuous use but vary in their maximum uptime.<\/strong> <strong>Some run for 16-18 hours a day, while others are designed for 24\/7 operation<\/strong>, especially outdoor models that remain active overnight.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b><strong>Leasing vs. buying monitors<\/strong><\/b><\/h4>\n\n\n\n<p>Investing in professional monitors can be costly. That\u2019s why many vendors offer operational leasing as an alternative to outright purchases.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purchasing<\/strong>: Immediate ownership with an upfront payment.<\/li>\n\n\n\n<li><strong>Leasing<\/strong>: Pay a monthly fee over 24-36 months. <strong>Ownership remains with the leasing company, providing flexibility and lower initial costs.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/store.visionbox.it\/en\/buying-guides\/noleggio-operativo-grenke\/\">Learn more about operational leasing.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b><strong>Mounting brackets<\/strong><\/b><\/h3>\n\n\n\n<p><strong>Mounting brackets position your monitor for optimal visibility.<\/strong> Options include <strong>wall-mounted, ceiling-mounted, and floor-standing brackets, each with fixed, tiltable, or multi-joint <\/strong>configurations.<\/p>\n\n\n\n<p>When choosing a bracket, consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Weight capacity<\/strong>: Ensure the bracket can support the monitor\u2019s weight to avoid damage or accidents.<\/li>\n\n\n\n<li><strong>VESA Standards<\/strong>: This refers to the distance between the mounting holes on the monitor&#8217;s back, ensuring compatibility with your chosen bracket.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern06.jpeg\" alt=\"Monitor fissati su vari tipi di staffe\" class=\"wp-image-4782\" title=\"Attenzione alla scelta della staffa \/ supporto!\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b><strong>Wall, ceiling, or floor installation?<\/strong><\/b><\/h4>\n\n\n\n<p><strong>Wall brackets<\/strong>: simple and frame-like, these can be fixed or adjustable to enhance viewing angles.<\/p>\n\n\n\n<p><strong>Ceiling brackets<\/strong>: suspended with adjustable poles for customizable height.<\/p>\n\n\n\n<p><strong>Floor stands<\/strong>: ideal for mobility, with fixed or telescoping options for height adjustments.<\/p>\n\n\n\n<p><a href=\"https:\/\/store.visionbox.it\/en\/buying-guides\/qual-e-la-staffa-giusta-per-il-mio-monitor\/\">Explore our guide to <strong>monitor mounting brackets<\/strong>.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>How to choose the right brackets<\/b><\/h4>\n\n\n\n<p><strong>The bracket should be chosen primarily according to one criterion: where the monitor is placed.<\/strong> Is it a spot where the screen is clearly visible from any angle? Or is it a spot that hinders vision?<\/p>\n\n\n\n<p>Depending on the answer to these questions, you can decide whether to opt for a fixed, 1- or 2-joint, tilting or full-motion bracket.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Player<\/b><\/h3>\n\n\n\n<p><strong>The player (also called media player)<\/strong> is a fundamental component of all digital signage systems. It is a small device that <strong>transmits content to the monitor or totem.<\/strong> Without it, screens could never show images and messages to the public.<\/p>\n\n\n\n<p>Usually, <strong>media players are configured to connect to the Internet.<\/strong> This makes it possible to connect the monitors to a web-based CMS (=Content Management System). But we will talk about this in detail in a moment.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern07.jpeg\" alt=\"Digital Signage player\" class=\"wp-image-4791\" title=\"Le prestazioni del Player: il fulcro di un sistema Digital Signage\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Here are the key factors to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong>Performance and resolution<\/strong><\/strong><\/li>\n\n\n\n<li><strong><strong>Security<\/strong><\/strong><\/li>\n\n\n\n<li><strong><strong>Multi-Screen support<\/strong><\/strong><\/li>\n\n\n\n<li><strong><strong>Connection type<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>1. <strong><strong>Performance and resolution<\/strong><\/strong><\/b><\/h4>\n\n\n\n<p>Choose a player that supports your content\u2019s quality and volume. High-performance players handle 4K videos and larger workloads effortlessly, while outdated hardware risks errors and slowdowns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>2. <strong><strong>Security<\/strong><\/strong><\/b><\/h4>\n\n\n\n<p>A secure device protects against cyber threats, safeguarding sensitive company data stored on servers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>3. Multi-screen<\/b><\/h4>\n\n\n\n<p>If you plan to display content across multiple screens, ensure the player supports this feature. Some players show the same content on all screens, while others allow for unique content on each display.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>4. <strong><strong>Connection type<\/strong><\/strong><\/b><\/h4>\n\n\n\n<p>While most players connect via Wi-Fi or Ethernet, Ethernet is generally faster and more stable. However, Wi-Fi is invaluable for locations where wired connections are impractical. For versatility, choose a player with both options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Software<\/b><\/h3>\n\n\n\n<p><strong>The software behind digital signage systems is known as a CMS (Content Management System).<\/strong> It enables you to create, schedule, and manage content without any coding. A CMS also provides real-time monitoring of your players and displays, regardless of location.<\/p>\n\n\n\n<p>In the early days, updating content required manual labor. Technicians would physically visit the site, connect a USB or keyboard to the player, and transfer new files\u2014a time-consuming process.<\/p>\n\n\n\n<p>Today, <strong>cloud-based CMS solutions<\/strong> have transformed this workflow. Updates, monitoring, and scheduling can now be managed remotely in just a few clicks.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern08.jpeg\" alt=\"Dashboard software per Digital Signage\" class=\"wp-image-4788\" title=\"Il software\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b><strong>Key CMS features<\/strong><\/b><\/h4>\n\n\n\n<p>First of all, as mentioned above, <strong>it must allow users to manage content remotely.<\/strong> It is equally important that the CMS gives<strong> the possibility of creating content schedules and that these can be scheduled by the hour, day and month.<\/strong> In this way it is possible to build a long-term schedule that one does not have to worry about until the end of the scheduling.<\/p>\n\n\n\n<p>Another aspect not to be underestimated is <strong>the possibility of managing the different contents broadcast on different screens.<\/strong> Some digital signage software even allows you to organise screens with related content into groups so that they can be managed together.<\/p>\n\n\n\n<p><strong>Finally, when choosing the CMS software to be used for your digital signage, make sure it gives you the possibility to check the status of players and monitors remotely.<\/strong> This way, if you are unable to get feedback on the status of the system from your colleagues in another country or city, you will always have the situation under control and be able to intervene promptly. So you will not run the risk of leaving the monitor out of service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Saas o On-permise?<\/b><\/h4>\n\n\n\n<p>Most modern CMS platforms follow the <strong>SaaS (Software as a Service)<\/strong> model, <strong>providing access via the internet for a subscription fee. This approach eliminates maintenance costs and supports remote access from any browser.<\/strong><\/p>\n\n\n\n<p>In contrast, <strong>on-premise solutions<\/strong> <strong>require installation on company servers<\/strong>, limiting access to internal networks\u2014a less flexible option, especially with the rise of remote work.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Modul<\/b>es<\/h4>\n\n\n\n<p><strong>Modules add versatility to your digital signage system, enabling dynamic content integration and functionality enhancements.<\/strong> Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Displaying real-time weather, dates, or social media feeds.<\/li>\n\n\n\n<li>Creating dashboards or maps.<\/li>\n\n\n\n<li>Transforming screens into interactive calendars or digital shelves.<\/li>\n\n\n\n<li>Conducting surveys and collecting feedback with polls and forms.<\/li>\n<\/ul>\n\n\n\n<p>Uncover all the possibilities with digital signage <a href=\"https:\/\/visionbox.it\/en\/visionbox-pro\/moduli\/\">modules.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"assistenza\"><b>Support<\/b><\/h2>\n\n\n\n<p>Once you\u2019ve purchased monitors, players, brackets, and software, it\u2019s time to move on to the installation phase.<\/p>\n\n\n\n<p><strong>We recommend steering clear of DIY setups and instead relying on professionals in the field. <\/strong>Specifically, look for digital signage providers that not only offer hardware and software but also provide continuous post-sales support.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern09.jpeg\" alt=\"Errori e problemi di assistenza\" class=\"wp-image-4796\" title=\"Affidati esclusivamente a chi garantisce assistenza completa e professionale\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Hardware<\/b><\/h3>\n\n\n\n<p>Installation is just the first step where you\u2019ll need specialized technical support.<\/p>\n\n\n\n<p>Over time, your system will require maintenance interventions. Maintenance isn\u2019t always about fixing malfunctions\u2014it can also involve technical upgrades that enhance your system\u2019s performance. These proactive improvements ensure your digital signage remains effective without needing a complete replacement.<\/p>\n\n\n\n<p><strong>A key feature of any company\u2019s support service is continuity.<\/strong> A reliable technical team that follows your system from start to finish knows its full history, allowing for swift and targeted interventions when needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Software<\/b><\/h3>\n\n\n\n<p>It\u2019s not just the hardware that requires maintenance. <strong>Your software also needs periodic updates, which will be handled by the company providing your software license.<\/strong><\/p>\n\n\n\n<p><strong>Maintenance involves updates, bug fixes, performance improvements, and the addition of new features.<\/strong><\/p>\n\n\n\n<p>As a client, your responsibility is to ensure that the CMS you select is updated regularly. This guarantees top-notch performance and long-term reliability.<\/p>\n\n\n\n<p><a class=\"button expanded\" style=\"font-size: 20px; text-transform: uppercase;\" href=\"https:\/\/visionbox.it\" target=\"_blank\" rel=\"noopener\"><strong>Choose your Digital Signage<\/strong><\/a><br><span id=\"marketing\"><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing\"><b><strong>Digital Signage for marketing<\/strong><\/b><\/h2>\n\n\n\n<p>Digital signage has revolutionized marketing. Industry experts have recognized that dynamic communication is far more effective than static advertising, leading to increased sales and brand engagement.<\/p>\n\n\n\n<p><strong>The benefits of switching from traditional advertising to digital signage go beyond just boosting store performance. <\/strong>Two additional advantages include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance Tracking<\/strong>: Digital signage allows you to analyze the effectiveness of your messaging through point-of-sale analytics. These statistics are collected and stored by displays integrated with appropriate analytics systems.<\/li>\n\n\n\n<li><strong>Enhanced Customer Experience<\/strong>: improved in-store experiences encourage visitors to return, significantly increasing the chances of them becoming loyal customers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/Blog_pillar_intern10.jpeg\" alt=\"Analytics dashboard\" class=\"wp-image-4797\" title=\"Digital Signage e marketing\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b><strong>The numbers behind Digital Signage\u2019s success<\/strong><\/b><\/h3>\n\n\n\n<p>Here\u2019s a snapshot of digital signage\u2019s impact in numbers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Digital signage achieves an <strong>83% recall rate<\/strong>, outperforming traditional advertising methods.<\/li>\n\n\n\n<li><strong>70% of the audience<\/strong> is reached through digital signage, surpassing both internet and Facebook coverage.<\/li>\n\n\n\n<li><strong>30% of customers<\/strong> find digital menus more appealing.<\/li>\n\n\n\n<li>There\u2019s a <strong>35% reduction in perceived wait times<\/strong> with digital signage.<\/li>\n\n\n\n<li><strong>80% of consumers<\/strong> prefer stores equipped with screen-based communication, seeing them as more innovative, modern, and trustworthy.<\/li>\n\n\n\n<li><strong>19% of customers<\/strong> make impulse purchases after seeing digital signage ads.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><b><strong>The Future of Digital Signage<\/strong><\/b><\/h2>\n\n\n\n<p>If we had to summarize the future of digital signage in one word, it would be <strong>personalization<\/strong>.<\/p>\n\n\n\n<p>Emerging technologies like <strong>movement tracking<\/strong>, <strong>eye tracking<\/strong>, and <strong>facial recognition<\/strong> are being developed to deliver tailored messages to each individual.<\/p>\n\n\n\n<p>Additionally, <strong>Augmented Reality<\/strong> (AR) and <strong>Artificial Intelligence<\/strong> (AI) are unlocking unprecedented levels of interactivity and customization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Augmented Reality<\/strong><\/strong><\/h3>\n\n\n\n<p><strong>AR enhances physical spaces\u2014be it a store or a museum\u2014by creating virtual extensions of the real world.<\/strong> By scanning a special QR code with a smartphone, users can examine products from various angles, access interactive games, virtual tours, and much more.<\/p>\n\n\n\n<p>This form of engagement generates positive emotions, encourages visitors to return, and makes the experience more memorable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Artificial Intelligence<\/strong><\/h3>\n\n\n\n<p><strong>Thanks to AI, personalization has reached new heights.<\/strong> By combining sensor data with advanced algorithms, businesses can gather demographic data, emotional states, and audience preferences. AI-powered monitors can predictively display content tailored to the viewer. For more details on predictive content, <a href=\"https:\/\/visionbox.it\/en\/blog\/touchless-un-nuovo-modo-di-interagire\/\">check out our dedicated article.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Eye tracking<\/b><\/h3>\n\n\n\n<p><strong>Eye tracking analyzes how users interact with displayed content.<\/strong> It helps identify distractions, points of focus, and recurring viewing patterns across users. This data enables you to optimize videos, images, and messages based on real audience needs, rather than relying solely on subjective or arbitrary criteria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b><strong>Facial Recognition<\/strong><\/b><\/h3>\n\n\n\n<p><strong>Facial recognition is the most widely used technology for displaying user-specific content.<\/strong><\/p>\n\n\n\n<p>A webcam installed on the monitor captures the viewer\u2019s image, and the facial recognition system identifies their age, gender, and mood. This allows it to display content aligned with the user\u2019s profile. Compared to other personalization tools, facial recognition offers unmatched precision and detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Movement tracking<\/b><\/h3>\n\n\n\n<p><strong>Movement tracking allows users to interact with screens without physically touching them.<\/strong><\/p>\n\n\n\n<p>Cameras detect movements or the user\u2019s position in front of the display, triggering specific content based on predefined actions. For instance, if a person stands in front of the monitor for more than five seconds, the screen could display a facility map.<\/p>\n\n\n\n<p><strong>Although still in its early stages, this technology is rapidly evolving and could potentially replace touchscreens in the near future.<\/strong><\/p>\n\n\n\n<p>Now that you have a comprehensive overview of digital signage and how it works, you\u2019re better equipped to choose the perfect system for your business.<\/p>\n\n\n\n<p><strong>Remember: opt for companies that provide all components\u2014hardware, software, and support. This simplifies system management and maintenance, ensuring long-term success.<\/strong><\/p>\n\n\n\n<p><a class=\"button expanded\" style=\"font-size: 20px; text-transform: uppercase;\" href=\"https:\/\/visionbox.it\" target=\"_blank\" rel=\"noopener\"><strong>Choose your Digital Signage<\/strong><\/a><\/p>\n","protected":false},"featured_media":9856,"template":"","categories":[62],"tags":[],"class_list":["post-26435","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Signage in 2025: what you need to know | Visionbox.it Blog<\/title>\n<meta name=\"description\" content=\"Digital Signage is a dynamic and engaging form of communication. But what is it and how does it work? 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