Digital Signage: debunking myths to make room for innovation
Despite being on the market for over a decade, Digital Signage still faces a range of misconceptions regarding costs, tools, and content. These beliefs, however, are largely myths that need dispelling. By addressing these myths, you’ll be better equipped to make the right choice for your business or retail space.
If you’re reading this, you’re likely considering a Digital Signage system for your company or venue but aren’t completely convinced.
Perhaps you think the technology isn’t yet developed enough.
Or you may believe that investing in a commercial-grade monitor isn’t worthwhile and that a simple television can suffice to display promotional videos and images.
And then there are concerns about operational costs. You’re certain they’ll be prohibitively high.
And who will handle content creation? You might think hiring (and paying) an external professional or even a communications agency would be necessary, adding a cost burden your business can’t sustain.
We’re happy to inform you that none of these assumptions are accurate, and as you read on, we’ll explain why.
Digital Signage is a technology of the future, not fully developed yet
With a market value of nearly $20 billion, Digital Signage is no longer futuristic—it’s very much a technology of today. Businesses of all sizes already use this digital medium, whether for advertising or internal corporate communication.
The results speak for themselves:
- A 25% increase in sales when used for advertising
- A 400% rise in internal communication views in corporate environments
This success stems from Digital Signage’s unique ability to deliver impactful content and adapt swiftly to evolving audience needs.
These qualities allow businesses to stand out in their markets by delivering the flexibility and memorability that today’s competitive landscape demands.
Moreover, Digital Signage technology has matured significantly in terms of the tools available to unlock its potential. This includes commercial-grade monitors that leverage LED backlighting, cutting energy consumption, and supporting Full HD or even 4K resolution.
A consumer-grade monitor can save costs
Investing in a commercial-grade monitor always proves worthwhile. Unlike consumer-grade displays, which are designed to run for up to 10 hours per day, Digital Signage-specific monitors can operate optimally for up to 18–24 hours without interruption.
Another crucial difference is that commercial-grade displays offer user permissions control, so no one can turn off devices or alter the content displayed without authorization.
Most models also feature a built-in timer for automatic on/off settings, allowing you to focus on your business without worry.
Additionally, commercial-grade monitors come with more extensive warranties—up to six years compared to the one-year warranty typical for consumer-grade models.
Digital Signage is too expensive
Quite the contrary. The Digital Signage market offers a wide range of solutions for every budget. You can select screens of modest to large sizes (based on your needs) and for a reasonable cost, often get a turnkey package that includes the display, media player, and CMS software.
Expensive equipment is no longer necessary unless specific situations demand it, and there’s no longer a need to coordinate between multiple software and player vendors. Increasingly, Digital Signage companies offer complete packages.
You can also drive sales by showing customers relevant information, including feedback from past buyers, in real time at your location.
When it’s time to update content, replacing outdated material takes only a click, or you can modify it easily without starting from scratch—a substantial saving of time and effort compared to offline advertising, which requires complete redesigns.
Creating content is too complicated
Modern Digital Signage systems allow various types of content to be uploaded, making content creation as simple as crafting a music playlist or PowerPoint presentation.
Additionally, most Digital Signage applications come with pre-installed templates, further simplifying the process. This means you can create engaging content without needing to hire a designer.
In short, with the wide range of price points and systems available, even small businesses can leverage this powerful technology to enhance their communication.
If your concern is about energy consumption across multiple displays, rest assured that technology has made great strides.
As mentioned, today’s commercial-grade displays offer low operating costs (compared to the performance they deliver), high energy efficiency, and outstanding image quality.
So, are you still sure that Digital Signage isn’t right for your business?