6 good reasons to adopt Digital Signage
Look around, and you’ll notice that monitors and touchscreens with high-definition images and content are increasingly replacing paper flyers and posters, which often end up in the trash or lost at the bottom of a bag. This doesn’t just waste paper—it’s also costly for the business printing them. But that’s just one reason to switch to Digital Signage.
Digital Signage is a new form of digital communication that has been gaining ground in Italy in recent years.
Using a player on which software is installed, Digital Signage allows different content to be shown to the public on a single monitor or simultaneously on hundreds of monitors, managing their publication from a single computer.
Actually, described in this way, Digital Signage does not sound like such an innovative technology. After all, nowadays to show content on a screen you only need a PC connected with an HDMI cable to a monitor, or you can use the Media Player function present in almost all TV sets, together with a USB flash drive.
So, what sets Digital Signage apart from a basic screen-to-laptop connection?
Reliability. With a standard HDMI connection between a monitor and a PC, if there’s a sudden power outage while you’re displaying a video, you would need to restart the playback manually. DIY solutions used as alternatives to Digital Signage often encounter issues like these.
Additionally, typical setups only support full-screen video or image playback. Mixed media content that combines multiple types of media isn’t feasible with basic systems.
All do-it-yourself solutions used as an alternative to Digital Signage present this type of problem.
As far as content management is concerned, if you only have one screen, a do-it-yourself solution might seem like a good idea, but the moment you decide to install more than one monitor, the situation starts to become complicated. Even more so if the screens are placed in different locations.
This is where Digital Signage comes in. A system that is able to cope with all the criticalities we have mentioned above.
Using Digital Signage, in fact, allows a wide variety of content to be shown in combination with each other and minimises the risk of interrupted playback.
In addition, as mentioned above, all content can be managed from a single computer without having to worry about where the monitors are located.
But what are the 6 good reasons to adopt Digital Signage?
- 63% of people find digital signage more visually engaging than traditional communication.
- Videos shown through digital signage can reach up to 70% of the audience.
- 30% of customers consider digital menus more persuasive.
- Digital Signage reduces perceived wait times by up to 35%.
- 42% of consumers prefer to shop at stores with digital displays.
- Digital Signage can increase overall sales by more than 30%.
If you’re a small business owner, you might think that a Digital Signage system is too costly. But today, affordable solutions are available to fit almost any budget, allowing you to enjoy all the benefits and advantages of this technology just like large companies.
All that’s left is to find the Digital Signage solution that best suits your business.