Visionbox Case Studies
The choice of wine becomes a digital experience.
Vinhood relied on Visionbox.it to create an interactive experience to be distributed in several Italian supermarkets. The app, created externally, was then integrated into 11 multimedia totems distributed around the peninsula. The aim is to accompany different target customers in making an informed choice of wine. Based on personal taste, recipe and experience.
The multimedia totems were also equipped with a barcode reader that allows access to all the information available on a bottle of wine by simply scanning the barcode. Useful in case one does not have time to complete the test.
Completing the experience is the ‘Find me on the shelf’ feature: once the right wine has been chosen, the customer only has to touch this button and immediately an LED at the bottle will light up, making it easier to find the desired product.